In the internet age, every business large and small has the need to own a professional website. Website is considered one of the most important elements of a business, it contributes to building trust with customers, or rejecting potential customers. But getting a website for your SME business can be one of the biggest challenges business owners face. The task is even more difficult because the options are unlimited and the cost can fluctuate from one end of the scale to another without you being able to make any logic out of it.

The reality is, that the focus of a professional website designer should be on creating a website that can drive more relevant and meaningful traffic to your business, generating more leads. and reduce the problems users may encounter while navigating the site for various reasons. In 2019, it is unthinkable for a business to not have a website, and it is clear that you are looking to build a website for your SME business. This Tech Town article will show you 10 tips in website design to get your website noticed and make a positive impact on your business.

10 tips for SMEs on how to design attractive, optimized websites

1.      Don’t Get Messy Design

Websites for an SME should be simple but attractive because too much information or a complicated design can overwhelm the viewer. A clean design also conveys a message of professionalism, making your website look “breathable” and providing a pleasant user experience.

2.      Google can easily find your site

A clean website with clear content, proper URLs, sitemaps, and relevant keywords will allow search engines like Google to index your SME business website easily. Website design for SMEs should at a minimum include basic SEO. It is important to find an SEO-friendly platform to build and maintain your website, and you can do that easily with help from experts from a professional website design company.

3.      Mobile-Friendly

After Google announced its “mobile-first” index, if it doesn’t meet this, your SME business website is almost out of business. This means your website will adapt and rearrange when viewed on a mobile device. But that in itself won’t make your site mobile-friendly. You will need to ensure that your website provides a user-friendly experience across all devices.

4.      Capturing Leads

One of the most important functions of an SME business website is to focus on the potential customers that visit and capture them as much as possible. Usually, before buying a product, people prefer initial research and comparison, and may not be ready to buy right away. This stage should only get their email address so you can notify them and evaluate when they are ready to buy. However, you should avoid being too obstinate as this can annoy potential customers.

5.      Contact information can be easily found

This may seem like the most obvious thing to have, but many SMEs sometimes tend to overlook this factor. Your phone number and email address should be prominently displayed on the website, and if possible, they should be at the top and bottom of every page. Create a “CONTACT” page that includes not only a contact phone number, but also an email address, physical company address, and a map, along with directions to and hours of operation for your company.

6.      Professional branding

Avoid any vanity on your SME business website but focus on giving it a professional look and consistent with your brand, using colors Featured in your brand logo, and website design like Global Graphics if possible to give the website a professional look. Choose one or two fonts and make sure they are used consistently throughout the site. The graphics and images that you use must also be in sync with and complement the website.

7.      Simple and Unique website design

Whether you are designing your own website or hiring a professional website design company, your goal should be to create a website that reflects your brand. First impressions are the most important and will attract or repel viewers. If you use any of the bulk templates and your website looks like thousands of others out there, you will never be able to make an impact on the minds of your viewers. Your website’s home page is where your deals will come in, so make sure it becomes the anchor for the entire site and is impressive enough to grab your viewers’ attention.

Nothing can frustrate visitors more than a bad website design. Viewers expect smooth navigation that can take them from Point A to Point B seamlessly without facing visual or other obstacles. In addition, clutter can be a big hit on your site and cause visitors to leave you for a competitor’s site. A simple, user-friendly, and clean website design without any unnecessary frills and embellishments is the way to go.

8.      Introduce Good Products and Services

Some SME websites are unable to effectively showcase their products or display too many products and services on one page and clutter it up. Remember that you only have a few seconds to win or lose a lead. So make sure the first impression is professional. If you are a company that sells products online, the product images, and descriptions should be sharp and relevant. If you have a great website design but your products are not displayed well, your customers will think twice before buying from you.

9.      Speed is fast

Viewers will lose patience if a web page takes too long to load. Make sure your SME business website has the right server infrastructure and bandwidth to support it. A terrible graphic design can affect your website’s loading time and frustrate potential customers. Website load times can also be improved by choosing good hosts.

10.  Optimizing Website Content

Last but not least is the relevance of the content on your SME business website. This plays an important role in being indexed by search engines. The more qualitative and quantitative your content is, the easier it is for search engines to find and index your site. Poor or irrelevant content is also a factor that makes viewers lose interest. The subject line is where you need to pay more attention as this will decide the difference between a visitor leaving your site or staying. 

Research shows that there are more mobile users now than desktop users and that is why it is imperative to have a website that loads faster and without any annoying hiccups. Google also wants businesses to be interested in this important feature and is using page speed as a primary ranking factor. According to experts, an SME business website must fully load the page in under three seconds to pass the effectiveness test. The Google Page Speed ​​Tool by Google is a simple way to measure page load time. 

The lack of a dedicated website and regular updates can affect the business of an SME. Without a website, not only will you fall behind your competition, but you may also be missing out on the opportunity to connect and engage with potential customers. Before buying a product or service, customers want to know and see more about your company and your website is the perfect platform to showcase that. The above tips will help you when designing a beautiful and optimal website for your SME business.

Tech Town is a technology company from Vietnam, with representative offices in the United States, Japan, Canada, and the Netherlands,… As a reputable technology partner, specializing in implementing software development projects Customization, website design, and application development with the application of the most modern technology techniques such as AI, Machine Learning, Blockchain… For more than 5 years of operation, Tech Town has become a reputable IT outsourcing partner. trusted by SMEs and enterprises in the fields of EdTech, FinTech, and E-commerce,… from many countries around the world such as the US, Canada, the Netherlands, Japan, the UK, and other developed countries.

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