Mobile app development both starts and ends based on the user. The difference between a successful application and a market failure is user experience (UX). Without understanding the usage behavior and psychology of target users, startups will not be able to create a product that meets the central needs and cannot exceed the user’s expectations.
UX deals with every element that affects the user’s perception and interaction when they use the product. Developing a mobile application based on user data will facilitate the process of thinking, designing, creating practical solutions for users. This Tech Town article outlines 10 strategies to implement throughout your app’s lifecycle to consistently achieve optimal UX.
Focus on the core feature
App creators don’t always focus on perfecting the feature, as a result they get a defective product. A report from Localytics says that 21% of mobile users abandon an app after just one use, if it doesn’t deliver the experience they expect.
The functionality of the app should help the user do what they need to do to achieve the goal, which is the motivation for them to download the app to the device. Prioritizing core features during the product roadmap development phase will allow users to complete tasks more easily. Along with that, provide mobile-appropriate functionality that encourages users to download your app instead of returning to a website.
Effective introduction phase
The goal of the showcase is to demonstrate the value of your app to users, by demonstrating how you will help them get what they want quickly and efficiently. If users experience interruptions during the first few actions, they will likely give up without hesitation. Delivering a great experience is key to attracting and retaining users. Also according to Localytics statistics, in the first week of download, the user retention rate of the app decreased by 25%, but with an effective rollout phase, the retention rate increased by 50%.
There are many strategies startups can integrate to maximize UX during the introductory phase to incentivize users to come back again and again. For example, a tutorial that tells the user how the app works. This is the go-to approach, used if the startup’s app has complex workflows or hidden features that users may not be aware of right away. Executing a good referral phase not only reduces churn, but boosts success metrics like user retention and delivers lasting value. Another of our recommendations is to minimize the account creation/signup process and include multiple registration options (Login with Facebook or Google).
Conditions included in a usability application are the information layout, design, content, and other elements that enable the user to accomplish their goals in the application. Help your users by telling them which icon they should choose, tap or swipe. Also, ensure consistency of gestures throughout the app’s life to optimize usability. Finally, consider the size of the buttons, the distance between them so that it’s easy for users to press and avoid being pressed by mistake.
Reduce search effort
Help your users quickly find what they need to meet their needs and drive conversions. There are a number of search methods that can be integrated into startups’ applications such as barcode scanning or keyword searches. Giving users search options and filters to directly guide them will dramatically increase conversion rates. The purpose of this approach is to help users find exactly what they need, so it’s important not to integrate a filter that can filter out zero results.
User input limit
User-required data such as credit card and payment information (during account registration or payments) should always be kept to a minimum on mobile devices as users can be uncomfortable with smaller screen size. To avoid a high drop rate, be sure to limit the number of schools and only ask for the necessary information. Streamline this process by integrating autofill, spell checking, and text prediction support.
Guaranteed security and reliability
Many users will download an app only to be overwhelmed with a long list of terms waiting to be approved before they can use the app. Terms may include requesting credit card information when there is no e-commerce functionality built into the app, or access to a user’s photo library. These directly correlate with trust levels, making users feel comfortable using the app, affecting overall brand loyalty. Make sure the app provides transparent licensing policies and allows users to control and share their personal information within the app.
Gesturization involves actions that users take when interacting with the application, such as pinching, swiping, and scrolling. For example, swipe gestures now support actions like “share” and “delete”. Knowing the user’s usage patterns is important for gesturization to understand what actions they are used to. This way, users will feel more comfortable with your app, making the onboarding process much easier.
Provide support to users by providing various support options. Users will often look for help in an application’s toolbar or tab bar. Offers multiple ways for users to get support, including FAQs, live support through click-to-call buttons or live chat.
Personalize User Experience
Personalization helps provide a more unique and tailored experience for each user. Whenever possible, personalize the user experience by leveraging their data to display relevant content and documents in your app. Example: Provide users with specific retailer information based on their location. The more relevant the experience is to the user’s needs and preferences, the more likely they are to continue using the app.
Taking it a step further, adding the user’s name on the screen and in the message is an easy and effective way to personalize. Make sure to show only closely related content to each user for best results. Implementing too many push notifications or pushing irrelevant content will most likely annoy users.
Tactical UI Design
A major fallback of UX is the quality of the user interface (UI). Make sure your design can help users scroll quickly on mobile devices. Fast surfing involves intuitive design and quick, easy communication of information. Maintain visual consistency with the color scheme, typography, and all other design elements. Create a seamless visual flow that guides users from the initial element of the design to other elements to help them accomplish their goals with ease.
UX design for mobile apps includes many elements that work systematically to satisfy users while meeting the business goals of startups. A good UX requires a creative shift, pushing the boundaries of conventional methods towards a mobile-specific way of thinking. With smaller screens, changing device capabilities, and user behavior, mobile app UX holds plenty of room for advancement. The 10 methods that Tech Town brings will help startups shape the optimal UX for mobile apps in a user-centric approach.
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