Today, nearly half of all investments in virtual reality (VR) are in the entertainment industry, which shows how interested leaders in the field are in these augmented reality technologies. But VR isn’t the only technology that makes the world of entertainment more immersive, augmented reality (AR) is being used to create new immersive entertainment experiences and even forms of physical activity. new sport. In this article, Tech Town will cover four ways that AR and VR are transforming the entertainment world, inviting readers to follow along.
1. Make video games come to life
The application of AR and VR in games is very well established, which is why when it comes to AR/VR, people will think of games first. Indeed, the global VR games market was valued at $11.5 billion in 2019 and is predicted to grow at an annual rate of up to 30% from 2020 to 2027. An example of a VR game is Ace Combat 7 , it’s the VR addition to the longstanding Ace Combat series. This game depicts a detailed flying experience with realistic scenery, making players feel like they are actually flying in a fighter plane.
When it comes to AR games, Pokémon GO cannot be ignored, which has attracted millions of players around the world for many years. Another example of an AR game is Ingress (or Ingress Prime), in which a new mysterious exotic substance (called XM) has been discovered around the world, and two factions will compete to discover it. truth behind it. Here, players can team up with others to capture and defend virtual territories, as well as explore resources. Although AR games are not as immersive as VR games, they certainly bring magic into our real world.
2. Attract movie audiences
AR is proving its ability to attract audiences to promote newly released movies. For Ryan Gosling’s film First Man, which tells the story of Neil Armstrong and the moon landing mission, part of the marketing campaign included an AR experience on the web. More specifically, when users open the dedicated URL in their phone’s browser and point the phone’s camera at the Moon, the visually impressive Apollo 11 mission will unfold before their eyes.
And when it comes to VR, Disney Movies VR offers a range of immersive experiences for Disney fans, such as tagging along red carpet events and exploring favorite Disney scenes in greater detail.
3. Create virtual attractions
Many museums and galleries around the world including the National Gallery in London, are now creating virtual tours to bring their exhibits to life. These videos vary in complexity, some are simple 360-degree videos, while others have more interactive features for different exhibits – but all are designed to increase the level interactivity and bring collections to life.
There is also VOMA (Virtual Online Museum of Art), which is the world’s first fully virtual museum. Featuring artwork on loan from leading galleries around the world, VOMA presents curated exhibitions in a stunning virtual environment that is completely free to download.
And art galleries aren’t the only virtual attractions, there are virtual zoo experiences and even virtual theme park experiences. Disney has a virtual experience that allows fans to enjoy rides in Disney Parks from the comfort of their homes.
4. Adding XR to real-world attractions
If virtual tours aren’t your thing, how about adding a bit of augmented reality (XR) to the real world? An interesting example is the VR water slides. The Therme Erding water park in Germany has a VR slide that, thanks to a specially designed waterproof VR headset, players will be transported to different virtual environments around the slide as they slide down. It would probably be expensive to add VR to a real-world ride, but if we think about it, it would be a good business opportunity. It gives parks a new way to attract visitors without the high costs associated with building new rides.
While we are talking about the topic of combining real life and virtual entertainment, it is impossible to ignore HADO, the world’s first e-sports. HADO is basically a pitching game played on a real field, but with added AR elements, such as virtual energy balls and shields. Players can play 1 vs 1, 2 vs 2, and the goal is always the same, which is to hit the team or other player with as many energy balls as possible in the given amount of time. Currently, there are around 60 HADO arenas in 15 countries, in addition to HADO competitions and tournaments, including the HADO World Cup and the Pro HADO League.
What’s exciting is that as AR and VR technologies become more immersive and lifelike, especially as VR headsets get smaller and more affordable – we’ll likely see AR/ VR more on all forms of entertainment. It is also inevitable that AR/VR becomes a mainstream trend in the entertainment industry.
Hopefully the information Tech Town brings above will be useful for businesses. If your business is looking for a reputable AR VR application development company, a team of highly qualified engineers with reasonable costs, Tech Town is confident to become the right choice for your business.
Tech Town is a technology company from Vietnam, with representative offices in the United States, Japan, Canada, the Netherlands,… We provide AR & VR application development services for businesses, optimize content delivery with immersive technologies, enhance the performance of decentralized systems, enhance customer experience, and delight next-generation users. In more than 4 years of operation, Tech Town has become a reputable technology partner trusted by startups and enterprises from many countries around the world such as the US, Canada, the Netherlands, Japan, the UK and other countries. other developers.
Contact us if your business has any technological challenges!