In today’s fiercely competitive business environment, with hundreds of new websites launching every minute, creating a beautiful, well-designed website It is not enough for a business to succeed. Your website should reflect the essence of your brand and create the best user experience. However, this work requires to be performed by someone with experience, technical expertise, and professional work. The person with those elements is a web development consultant.

In this article, Tech Town will introduce you to an overview of website development consulting services. Take the time to go over the benefits you get if you opt for such services, along with advice for some areas where it’s advisable to work with a web development consultant. 

Who is a website development consultant Website development

projects include a series of processes organized in seven stages of the development cycle. It requires a process of analysis, planning, and assurance that your existing, ongoing or new website or app project will result in higher success and conversion rates. Website development consulting services focused on streamlining and enhancing the web development process to help your business build a strong online presence and generate revenue.

To do so, website development consultants provide expert guidance and supervision throughout all steps of the process, including:

Performing industry-wide, competitor and marketing analysis

Investors Web marketing consultants collect the data needed to determine marketing strategies and goals. They do SEO, and SEM research and create user personalities to help develop and manage project plans.

Build a website strategy Website

development consultants make sure to build a custom website that’s engaging and converts for you by creating navigational paths and mapping the user experience journey.


development strategy Website development consultants create content strategies for your business according to goals, UX research and SEO analysis. The ultimate goal of this process is to ensure that your new website provides value to potential customers, ranks high on search engines, and brings you closer to business success.

In case you have an existing website, you can benefit from expert advice from website development consultants and SEO services to optimize your website performance and increase user experience. use.


development Website development consultants use their technical expertise to select the most suitable technologies, platforms and multi-channel planning, CMS.

Design management, prototyping, and UX/UI testing

Website design consultants ensure that your business website or web application will meet user expectations. UX professionals identify user needs and challenges and design UIs that adapt the software architecture accordingly. UI/UX design services further support your website product by creating a prototype and testing its suitability and usability.

As a result, experienced website development consultants who are website developers and project managers can benefit a business by providing a suite of services – that are not provided by web developers. marketing specialist or individual website builder.

4 proven benefits of hiring a website development consultant

Users’ expectations for the website design and content of every business are constantly increasing. During the 90s and early 2000s, developers built business websites for desktop and web 1.0. Today, there is web 2.0 (the social web) and more people are accessing and interacting with websites on their smartphones and tablets than on computers. Web 3.0 technology is set to play an important role in retail for many years now, and many new technologies will appear on the Internet in the near future.

How can you stay on top of your website with these changes? Here are 4 key benefits that collaborating with a web development consultant can bring to your project.

The latest mobile technologies are at your fingertips

Currently, 54.4% of global website traffic is mobile, and website development consultants are now recommending modern solutions, prioritizing the design of the mobile devices (according to Statista). Your existing and potential customers will often use their mobile devices, and your web strategy must consider this fact.

A mobile-friendly website increases dwell time and conversion rate. With nearly 1.9 billion websites available on the Internet today (according to Statista), the competition in the digital space is fiercer than ever. A mobile-friendly website is the top web design strategy to make your business stand out.

Software development consultants are equipped with the expertise to deliver cost-effective and high-performance solutions. These solutions include mobile-friendly design and web content for higher lead conversion and more website visits. With technology experts in your industry, you’ll be able to keep up with the latest technologies.

Empowering Data-Driven Website Development Decisions

Did you know that many smartphone users prefer to get information from a website rather than a mobile app?

A Google/Ipsos study revealed that more than 50% of smartphone users prefer to browse or shop from a brand’s website over a mobile app because they don’t want to download the app. When faced with a difficult decision around developing an online solution that includes a mobile application, you are likely to make a bad investment if all the data is not available to you.

Downloading a mobile app often requires a few extra steps from potential customers. Consider that taking extra steps also means the user will spend more time, which they likely won’t follow.

Website development consultants can determine if offering these extra steps to your potential customers is the right strategy for your product/service. That turns out a better solution is to create a mobile version of the site based on the PWA instead of creating a dedicated app.

Reducing the number of steps (or clicks) potential customers take on your website will bring your business closer to success.

The solutions are modern, minimalist, and all in one package

The State of the Internet emphasizes web- and social-oriented architecture that provides end-users with a rich, interactive experience.

If your website currently works on web architecture 1.0, it is not in line with current trends. It will become more and more obsolete as web 3.0 technology becomes the norm.

That said, minimalist and holistic web design and development is the rule especially when 42% of visitors leave the site because of poor functionality.

By collaborating with website development consultants, you can ensure a minimalist web design for your professional or e-commerce website and solve any functional issues. Increasing responsiveness and reducing load times will allow you to meet end-user expectations and make a positive impression on your potential customers.

Inclusive designs can be incorporated into minimalist designs that cater to people with disabilities. Visually impaired people can use screen readers to access the internet and enter search queries. The minimalist, comprehensive website design makes such screen readers easily accessible to the visually impaired.

Hiring a website development consultant will help you leverage modern solutions to meet the needs of various users and create the best user experience, directly benefiting the brand image. increase and increase revenue.

High Ranking Websites 

An estimated 63,000 search queries are processed by Google every second (according to Hubspot). A significant number of these searchers only open web pages that appear on the first search results page (SERP).

The key question many online businesses want to answer is whether or not their website is in the first SERP. A website development consultant can answer that question in detail. Such consulting services typically use keyword research, machine learning-assisted search engine optimization, and testing tools to get optimized results from scratch.

It is the duty of website development consultants to have a background knowledge of results-oriented search engine optimization. There are many factors related to the top 1 website position and the requirements are constantly changing with search algorithms but they will keep it simple. Website design and development services always keep pace with evolving internet technology, web design methods and SEO trends.

When should you consider working with consultants?

Top Design Firms’ findings highlight that web design is directly linked to how potential customers perceive a business or brand. Website development consultants pay attention to every detail of web design and development, from code base to UX/UI design, to website content structure.

The right time to hire website development and design services is when:

  • You lack knowledge in UI/UX design and building websites and apps, and you want to make a good first impression of its brand and services.
  • Your business is looking to create a strong online presence with powerful and engaging content that ensures high conversion rates and brings in new customers.
  • You want a department that oversees the entire software development process so you can focus on your business tasks.
  • You are running a startup and have limited resources to cater to the internal development team.
  • Your organization chooses a more cost-effective approach instead of investing in a dedicated in-house website development department.

The highly competitive environment leaves today’s businesses with less opportunity for trial and error. A competing brand can become a viral trend if it captures a significant market share and holds it for a long time.

Website development services are not limited to a particular industry or business size and can help all companies attract more traffic and ultimately increase revenue.

What areas need a recurring web development consultant?

Your web strategy should include website development, design, and marketing. Many website developers focus on building a website or implementing a website strategy, ticking all the boxes for responsive website development. A website development consultant can be present from the planning stage and oversee implementation, updates and maintenance.

Comprehensive and specialized consulting services are available to suit your business. General website development consultants can advise on all three areas of your business’ website development strategy.

On the other hand, businesses whose websites already rank highly for specific keywords may choose to hire a specialized web development, marketing or web design consultant to increase performance in that particular area.

If you’re not sure which web consulting group you need, an important first step is to request a full audit of your current web strategy from general web development services. This approach gives you the data you need to identify the parts that need updating in your website development project, a complete redesign or overhaul.


Website development consulting addresses many aspects of your business’s digital presence that you are too busy or inexperienced to consider. The unique skills that web development consultants provide can put your business ahead in today’s competitive digital space. With an experienced web development consultant on your team, your business can stay branded, visible, and relevant, and every next iteration you make will be data-driven.

Hope the information Tech Town has just brought will be useful to you.

Tech Town is a technology company from Vietnam, with representative offices in the United States, Japan, Canada, the Netherlands,… As a reputable technology partner, specializing in implementing software development projects Customization, website design, and application development with the application of the most modern technology techniques such as AI, Machine Learning, Blockchain… For more than 5 years of operation, Tech Town has become a prestigious IT outsourcing partner recognized by the industry. trusted by SMEs and enterprises in the fields of EdTech, FinTech, and E-commerce,… from many countries around the world such as the US, Canada, the Netherlands, Japan, the UK and other developed countries.

Contact us if your business has any technological challenges!



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