Augmented reality and virtual reality have made a strong impression around the world since their inception. These technologies not only excite smartphone users, but also attract the attention of established and emerging brands, prompting them to invest in AR/VR application development. Over the years, AR/VR technology has brought about many transformations in the business world. The trends of these technologies in the coming years remind that every entrepreneur must consult the experts and enter the field to capture a share of the market size which is forecast to fall around 1,274. billion USD by 2030. The AR/VR trends that Tech Town reveals in this article are expected to completely change the way we connect with each other and move closer to the “digitally enhanced” space. . Let’s find out with us.

The current situation of the AR/VR market

Virtual reality (VR) is closely related to hardware from the beginning, then it has gradually penetrated into the software industry, becoming a leading factor in the field of games and entertainment. as attracting the attention of enterprises with various industrial applications.


Meanwhile, when it comes to Augmented Reality (AR), people are often interested in discovering its benefits in business and building a better future ahead.


According to IDC, the AR/VR market is enjoying about 60% of total world spending in 2018. However, it has reached 85% of total world spending by the end of 2021, with retail, transportation, manufacturing and public domains on the top of the charts.


According to Markets and Markets, the VR market is expected to grow from $6.1 billion in 2020 to $20.9 billion in 2025; is expected to grow at a CAGR of 27.9% from 2020 to 2025.


On a geographical basis, North America is seen as a region that has invested heavily in the AR/VR market over the past 12 months and is forecast to witness the fastest growth over the next 5 years.


However, the AR/VR market is expected to have a larger share by 2025, with more focus on using technologies to scale the process efficiently. Likewise, SMEs are expected to increase their participation in the AR/VR market at a CAGR of 66.40% during 2018-2025.


Now that we have an overview of the current state of the AR and VR market size and suggestions for the future, let’s dive into the trends and technologies that will drive the growth of the color market. this fat.

Future AR/VR trends

1. AI in the AR/VR . space

Artificial intelligence (AI) along with augmented and virtual reality have long entered the business world and demonstrated their potential in each field.


Going forward, AR/VR developers and business leaders will look forward to discussing their potential for collaboration. They will look to get a clear idea of how advanced machine learning algorithms and other AI methodologies can help computers and other devices efficiently visualize things and understand them.


This will lead to the emergence of highly interactive workspaces and improved visual recognition facilities.

2. AR avatars will become popular

Over the past few years, the number of virtual celebrities like Activ8’s Kizuna AI and Brud’s Lil Miquela has increased dramatically. These fictional characters have attracted users and become influencers. As a result, the market potential of virtual celebs is expected to increase in the coming years.


Business leaders and marketers are expected to incorporate avatars like these into their business processes, not only to engage users but also to help them navigate inside and outside of the physical store. improve the overall customer experience…

3. The power of AR in vehicles

Self-driving vehicles are becoming more and more popular around the world. People are curiously waiting to use these self-driving cars. In the near future, car manufacturers will integrate AR into their products.


Going forward, many automotive industry leaders will embrace the idea of using these two leading technology trends to redefine the way people move and commute in the form of voice assistants, AR in car,…

4. 5G will speed up AR/VR development

5G is predicted to have a major impact on the way we perceive AR/VR. By providing super-fast mobile networks, 5G will accelerate data transfer to the cloud, this virtual image processing and creation process will create an enhanced virtual experience for users.


Furthermore, 5G will enhance the experience even in low-bandwidth, low-power environments, making it possible for users to enjoy a better enhanced experience with cheaper headsets and devices.

5. WebAR

Just last year, AR experiences were limited to mobile devices. Everyone has to download and install the mobile app to enter the augmented world. But now, WebAR was born.


True to its name, WebAR enables users to interact with augmented reality right in the web space. It allows them to expose themselves to AR on Google Chrome, Mozilla Firefox, or other browsers regardless of device running, resulting in lower barriers to AR access and a higher overall experience.

6. Advancement in AR/VR . Display

The growing AR and VR market will lead to advancements in display technology. In 2022, the screen of AR/VR glasses will be magnified to ensure that the multitude of high-power content displayed on the screen will not be blurry or cause strain on your eyes.

7. Remote assistance via AR and VR

The AR/VR trend will provide better opportunities for remote support and collaboration. These technologies will allow technicians to monitor situations on site in real time through their mobile phones or laptops. They will be able to evaluate everything and send out files (images, videos or PDFs) with appropriate comments/notes remotely, and displayed directly on the shared scene.

8. Application of XR in healthcare

AR, MR and VR are improving the healthcare industry by performing different purposes independently.


With the fusion of these three technologies, doctors and healthcare professionals can take full advantage of their power in one application. This enables professionals to be more efficient and productive, and helps them enjoy the perks of different use cases at the same time.


To use this technology, medical organizations will have to set up the XR platform as a medical device. And this is not easy. Therefore, to overcome the challenges that stand in the way towards an augmented reality in healthcare, it is important to have the support of medical application development services to achieve optimal results. .

9. AR .-based indoor navigation

One of the emerging trends and future goals of AR and VR is the use of indoor navigation technology.


Just like software and built-in GPS maps directing us to a store, hospital, or other location from the outside, an AR navigation system will assist everyone in the home. They will guide them to any particular product, software or location in an engaging and easy way, giving users the ultimate experience without depending on others.

10. AR and VR in the field of education

While virtual and augmented reality will continue to influence different industries and business processes such as gaming, shopping and entertainment,… an area that will see significant growth over the years Next will be Education.

The immersive nature of virtual reality technology will help teachers engage students with learning materials in more new and exciting ways. It will improve the chances of training remote learners in VR classrooms, preventing students from missing out on the benefits of learning in a collaborative environment. 

Meanwhile, augmented reality will add flexibility to the learning experience on the job. It will give learners the opportunity to access the information they need in real time, allowing them to hone their skills and do their jobs at the same time. 

Through the article, we learned what the popular virtual and augmented reality trends are in the coming years. The AR/VR gadgets of the future will deliver customized, accessible, and well-designed experiences. When these components are held in place, a fundamental shift is undeniable. At this constant rate, in three years we will see new AR glasses with LTE capabilities becoming an option for smartphones. Consider these AR/VR trends and determine the direction of your business. 

Hopefully the information Tech Town brings above will be useful for businesses. If your business is looking for a reputable AR VR application development company, a team of highly qualified engineers at a reasonable cost, Tech Town is confident to become the right choice for your business. 

Tech Town is a technology company from Vietnam, with representative offices in the United States, Japan, Canada, the Netherlands,… We provide AR & VR application development services for businesses, optimize content delivery with immersive technologies, enhance the performance of decentralized systems, enhance customer experience, and delight next-generation users. For more than 4 years of operation, Tech Town has become a reputable technology partner trusted by startups and enterprises from many countries around the world such as the US, Canada, the Netherlands, Japan, the UK and other countries. other developers. 

Contact us if your business has any technological challenges!



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