This article is based on Fast Company’s Most Innovative Companies 2022 list, a study of 528 organizations working to reshape their businesses, markets, and cultures. This article by Tech Town will highlight the ten most innovative companies in the field of AR and VR, contributing to the technology development that businesses need to pay attention to stay ahead of the trend.


Snap is a company that was also on The Most Innovative Companies list 2021, which continues to bring hundreds of millions of potential users into augmented reality, bit by bit instead of all at the same time. Snap upgraded its experimental technology in 2022 to create more specific eyewear.

They also partnered with Prada to leverage gesture recognition technology, which makes it possible for Snapchat users to signal the Snap camera when they want to see a different handbag or view it in a different color.

Farfetch uses Snap’s new voice control engine to let users try out new styles while chatting with the app. The company also provides analytics on users’ shopping behavior, so they can learn more about what products and styles are popular.

This innovative strategy of Snap cost $250 million in its first year, which is just one part of this overall effort. Over 200,000 Snap creators have helped brands build and customize lens experiences, making it easier for these companies to launch campaigns on Snapchat.

All of this is related to how Snap users interact with the app: According to a report in early December, “beauty seekers” on Snap think of it as a virtual mirror and look at it 30 or more times per day. That creates an opportunity for L’Oréals and Pradas to leverage Snap’s capabilities and continue to grow more than 50% year-over-year and turn a profit, which is truly astounding.

And on top of that, Snap has released its AR Spectacles, lenses that interweave digital images with real-world images of the wearer. Snap is making the glasses available to developers to help them get started building richer AR experiences.


While tech companies are talking about user experience in the metaverse, Nvidia is developing the technology needed to start building it. Most people think of a proper metaverse as an open environment where people can move avatars, digital assets, and currencies around themselves to any virtual reality world. This openness could be the long haul of Nvidia’s innovative new Omniverse platform, which allows developers from multiple companies to use different tools to share and synchronize 3D graphics using standards developed by Pixar- Universal Scene Description (USD). The graphic card upgrades on powerful Nvidia that can be linked together on different servers. Businesses have embraced Omniverse to develop a “digital twin” for their facilities or service areas.

Ericsson, for example, is using the Omniverse to build digital twin cities to help it understand how to transmit 5G wireless signals. Siemens is also using the platform to create digital versions of factories that can run simulations and predict when facility parts will need replacement.

Those apps are created for individual companies but Omniverse (or some future version of it) could eventually be used as an open platform in which many creators use different tools agreeing (on a practical, technical level) on physics and functionality in a flexible metaverse.


In 2021, several big tech companies had introduced to the public what the experience in the metaverse will look like in their opinion. Metaverse has been imagined through the technologies available today, which is why these ideas seem closed and exclusive, for example, VR headsets with no other solution.

Niantic has a very different view of the metaverse – it blends in with the natural world. Niantic, which pioneered AR with its Pokémon Go game, encourages players to go out and capture digital Pokémon hidden in the real world. The wave of Pokémon Go is still huge and now Niantic has developed the theme with Pikmin Bloom – in which the user plucks flower petals from the heads of cute cartoon characters (Pikmin), then grows them and leaves them alone. virtual flower trails. It’s a less cold and shabby metaverse. It’s the Naturalverse.


SightCall’s augmented reality engine enables customer services to provide real-time video assistance with digital graphical overlays to remote customers. Customers point their cameras at problem areas, then SightCall uses AR and artificial intelligence to guide the steps needed to solve their problems. In 2021, the company launched SightCall Digital Flows – a self-service option that allows customers to access AR-enabled sessions designed to troubleshoot specific issues without the help of customer service. Several well-known companies currently use SightCall products to connect with customers, including L’Oréal, Kraft Heinz, GE Healthcare, and Jaguar Land Rover. The company says it has 300 business customers in the world that make more than 3 million to support the customer through video calls each year. More importantly, SightCall introduced a live voice interpreter and real-time AI voice translation to meet the customer support needs of multinational companies worldwide.


With its innovative EaseVRx device, digital therapy startup AppliedVR has developed a series of 2 to 16-minute virtual reality experiences that help people with chronic lower back problems cope with the pain. The technology is prescribed by a doctor and consists of a controller, VR headset, and a “breathing amplifier” attached to the headset to direct the patient’s breath towards the microphone – used in deep breathing exercises. The VR program teaches users skills such as deep relaxation, attention shifting, distraction, enjoyment, and healthy movement. The Food and Drug Administration recently approved the marketing of EaseVRx after it significantly reduced the pain of people with chronic low back pain during a clinical trial lasting 8 weeks. About 66% of EaseVRx participants reported more than a 30% reduction in pain, compared with 41% of the control group in the 179-person trial.

Hopefully, the information Tech Town brings above will be useful for your business. If your business is looking for a reputable AR and VR application development company having a team of highly qualified engineers at a reasonable cost, Tech Town is confident it to become the right choice for your business.

Tech Town is a technology company from Vietnam, with representative offices in the United States, Japan, Canada, and the Netherlands,… We provide AR & VR application development services for businesses, optimize content delivery with immersive technologies, enhance the performance of decentralized systems, enhance customer experience, and delight next-generation users. For more than four years of operation, Tech Town has become a reputable technology partner trusted by startups and enterprises from many countries such as the US, Canada, the Netherlands, Japan, the UK, and other developed countries.

Contact us if you have any technological challenges.



Leave a comment

Your email address will not be published.