Surely everyone has heard of augmented reality (AR) and virtual reality (VR), millions of people around the world have played Pokémon GO – a mobile AR game. But today, AR and VR are not simply a term in the digital world anymore, these advanced technologies have gone beyond gaming and entertainment. Many businesses large and small have sought to apply AR/VR to their businesses, from education and e-commerce to healthcare and construction. But how did they do it? And how can businesses benefit from AR/VR applications? That’s what Tech Town will cover in this article.
10 most popular AR and VR apps across industries
According to Statista’s research on internet and games published in March 2022, worldwide sales of AR/VR games will reach US$2.4 billion by 2024. Pokémon GO game is an AR application. The first thing that comes to most people’s mind when they think of AR. However, besides Pokémon Go, there are many other AR games. For example, The Walking Dead: Our World, this AR mobile game allows users to fight zombies in the park, at home, on the street or anywhere.
Entertainment companies can monetize VR games by selling them through stores or charging other brands’ advertising fees. If your business is in the video game industry, investing in VR equipment and AR/VR games will bring in more customers and increase revenue. “AR/VR escape room” is another promising business opportunity. Instead of building a real space to play, entrepreneurs can rely on AR and VR to create virtual models of space stations, haunted mansions, etc. To delight customers with experiences VR is different even though it’s done in the same physical space.
E-commerce and retail
AR and VR are redefining online and offline shopping. AR apps allow shoppers to interact with products remotely and deliver a personalized shopping experience.
For example, Lowe’s Vision: In-Store Navigation is an AR app that allows users to walk around a store with their smartphone and receive directions to their desired product. Furthermore, when viewing an item in the camera range, customers can not only see the price, special offer or discount, but also see the features and any additional details they may have. want to know about that product.
Another impressive example is the Nike app that allows users to scan their feet and get super-accurate size recommendations. Thanks to this feature, online shoppers are not afraid of the wrong size and feel secure to buy shoes online safely.
The declining trend of in-store purchases is driving retailers to enter the virtual world. It’s also a huge opportunity for online retailers. Because in the digital world, customers can visit a virtual store like in real life, businesses can run their stores and ship products to customers without having to actually own them. any physical space/plan.
Apps like IKEA Place not only help users place 3D models of furniture in their rooms to see which items would work best in the home, people can also experiment with colors and other ideas. , is provided with a calculation of the required materials and installation costs. Construction workers can bring blueprints to life for clients to see what their future home might look like.
Since 2017, the IKEA Place app has allowed users to see how furniture looks and matches their interiors – without leaving home. Most online shoppers want to enjoy that, for example, trying on clothes without even putting them on. That will lead to faster purchase decisions, increased sales margins, and increased customer satisfaction.
If people want to buy (or post) real estate, people will look to the internet first. AR can help customers experience many different homes while saving a lot of time. For potential investors, AR allows sellers to showcase properties before a project is built, or turn 2D blueprints into interactive 3D visualizations.
VR glasses and 3D real estate shots also make a huge impact. Today’s real estate transactions can be exhausting for both brokers and customers. VR can reduce driving and walking to view multiple properties, solve the need to remember a lot of details about each property, reduce the stress of choosing, and more. VR showrooms ensure good visibility, capture millions of views, attract international customers, and significantly reduce transaction closing times. Realtors can take guests on a tour of the property remotely and solve problems in real time. Exploring 3D plans through VR also bridges the gap between the architect/designer’s imagination and the real world.
For example, Matterport is a 3D media platform that allows for easy 360 video creation and 3D interactions with any real-world location, helping agents better interact with their clients and advertise real estate better produce.
Travel and travel
Tourism involves different modes of transportation, hotel reservations, hospitality, travel and sightseeing, local experiences such as food or festivals, souvenirs, etc. This has a lot of business opportunities with AR and VR.
Navigation is an obvious use case. Google Maps received an AR upgrade recently. Users can view the street through their smartphone’s camera and get directions on their screen. AR-powered GPS apps can show travel routes, translate street signs, and offer sightseeing tips. AR combined with Wi-Fi, beacons or ultra-wideband will facilitate indoor navigation. Airports, train stations, trade shows, shopping malls and offices will become more people-friendly.
AR brochures and VR experiences with 3D videos of places can help travel agencies get customers to buy trips. Cities and private businesses can also use AR to aid in navigation and create tourist attractions.
Another business opportunity is VR museums, which have the ability to stand out and ensure a steady attendance by providing experiences that take visitors to locations or even periods of time. difference. At museums and galleries, adding in-depth information about exhibitions or putting them on mobile screens ensures a fuller and more enjoyable experience.
According to Statista, VR in education will be a $700 million industry by 2025. VR and AR work well in the education sector, especially during the COVID-19 pandemic. AR technology makes learning more interactive, engaging and effective. With AR apps, for example, students can observe the galaxy in 3D on their tablets or witness an extinct animal come to life. VR will help students see scientific breakthroughs from scientists’ perspective or even make discoveries in a virtual lab.
For example, Wikitude developed Ai.R-Cord – an AR app that allows elementary school students to learn grades 1 through 6 through an interactive AR experience.
If your business is looking to apply virtual reality related to education, there are many opportunities. For example, AR/VR could be a major upgrade to a library, allowing users to view books in 3D or watch 3D videos.
AR and especially VR can provide realistic psychological and physical experiences through real life simulation and immersive in a safe environment. Thus, these technologies offer virtually unlimited possibilities for safety training processes. The VR training simulator is used in the aviation, automotive, construction, energy, medical, military and professional athletics industries.
For example, RAMPVR is a virtual reality training solution for aviation professionals on the ground. This VR solution allows simulation of scheduled aircraft inspections, adverse weather conditions or day and night operations, etc.
VR and AR-enabled solutions allow workers to safely gain valuable hands-on experience. They also reduce costs, enhance retention and training performance, and enhance collaborative working practices.
The healthcare industry can greatly benefit from VR and AR business ideas. AR apps have been used for a variety of tasks, from helping patients identify their symptoms to helping surgeons see inside a patient’s body without surgery.
Ultra-high definition 4K displays and video gaming technology are paving the way for VR use in hospitals. The combination of VR, gaming software, and medical image processing has provided detailed organ mapping and simulation capabilities. The surgeon will be able to plan for and avoid unforeseen problems. This will minimize invasive surgeries, reduce complications for the patient, and promote a faster recovery.
Furthermore, VR/AR also provides virtual operating rooms and virtual agency models to train medical students and healthcare professionals, helping them hone their skills and reduce medical problems. Future.
VR and AR technologies in healthcare have proven to be useful in diagnosing, treating, or alleviating symptoms of dementia, depression, PTSD, phobias, autism, as well as diseases and other mental disorders. VR uses medical tactile gloves that make remote diagnostics even faster and more efficient.
Production and construction
AR technology in construction can facilitate and accelerate processes at factories. AR allows engineers to demonstrate prototypes, construction sites, and more and share their vision. AR markers on the device help track work in progress. Digital maps and plans save time and promote understanding. AR glasses can provide production and field workers with real-time data, helping to reduce errors and improve accuracy, safety, and quality.
Using VR for visualization or modeling will reduce the need to create 3D printed models, while further facilitating the work. Businesses have combined live AR, VR, and IoT sensor data to create digital replicas of physical assets. Such “digital twins” will transform the way we work and solve many problems. They allow to examine objects in VR without having to go to a dangerous place. For example, an engineer onshore could use the digital twin of a malfunctioning wind turbine underwater to identify and fix the problem in real time.
Communication and advertising
Creative use of AR can strengthen customer relationships and increase likelihood of purchase. If entertainment drives customers to use the brand’s mobile apps regularly, then unique and fresh AR experiences will provide an opportunity to surprise customers and competitors that have not yet grasped. this trend.
What’s more, an AR app can turn a shopping mall into an amusement park. Kids and adults can interact with virtual characters, play games, win prizes, and will come back for more.
Virtual experiences capture user attention in a radical way, which means marketers can advertise their messages more precisely. Like PCs and then smartphones, VR is well on its way to becoming the next major computing platform and battleground for marketers and brands. Why not seize a unique business opportunity early on? If your business has an influencer blog, website, YouTube channel, or social network, you can start charging for VR product reviews and promotions, or get a commission on any products sold through advertising on your platform.
Enterprise AR and VR apps are transforming the way people work and interact with customers, colleagues, and the world. AR and VR technologies help deliver engaging, interactive, and productive user experiences. And as we can see, many businesses are already taking advantage of this technology and many more are following suit.
Hopefully the information Tech Town brings above will be useful for businesses. If your business is looking for a reputable AR VR application development company, a team of highly qualified engineers at a reasonable cost, Tech Town is confident to become the right choice for your business.
Tech Town is a technology company from Vietnam, with representative offices in the United States, Japan, Canada, the Netherlands,… We provide AR & VR application development services for businesses, optimize content delivery with immersive technologies, enhance the performance of decentralized systems, enhance customer experience, and delight next-generation users. For more than 4 years of operation, Tech Town has become a reputable technology partner trusted by startups and enterprises from many countries around the world such as the US, Canada, the Netherlands, Japan, the UK and other countries. other developers.
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