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User-centric approach to mobile web design – 5-stage process

A mobile site isn’t the key to success yet, it’s just providing the right approach to mobile user experience to drive success.. Use an approach User-centricity in mobile web design (or other designs) will help startups achieve the intended effect, instead of wasting time on unfashionable designs. In this article, let’s learn about user-centric mobile web design with Tech Town.

Meaning of a user-centered approach

●     There is an opportunity to meet the needs of a specific user, in the right place and at the right time.

●     Mobile web access is possible in places with poor internet connections.

●     Get cost-effective in mobile web development compared to the standard web.

●     There is the potential to access a large source of user data (specifically, users who own smartphones, this number is very large).

●     There is an opportunity to reach a larger geographical area (in developed countries, users mainly use smartphones to access the internet).

User-centric approach to mobile web design

This is a 5-stage cycle, it will go through many iterations before the final product is released. After figuring out what users need in your app/web, figure out the mobile-first features of your product, apply that preference to the design, and review, refine continuously adjusted.

1.   Assess the situation

There are more users using smartphones and tablets than using PCs. In fact, a recent study found that many users use the mobile web for some simple tasks (texting, email, some apps, social networking) and use the desktop for more complex jobs.

Startups need to determine if a fully functional mobile website or app is really needed, or do your users just need a small subset of functionality on the go? and will they do most of the work on the desktop? Or maybe users are less interested in the mobile web experience that they need to increase the experience on other platforms that you are providing? Answer those questions and assess the current situation.

2.   Understand your users

Before implementing any design or feature, it is necessary to understand your users first. Here are the questions that startups need to answer (If your customer base is large, you will need to answer these questions for each user group).

●     How do they like to access the internet?

●     How much time do they spend interacting with your site?

●     How much time do they spend using the internet through their mobile phones?

●     What features will be important to enhance the mobile user experience?

●     What are they dissatisfied with about your service when you can do better on mobile?

●     What device are they using to access the web on mobile?

Learn and investigate industry trends, startups will get a broader perspective. You may have noticed that apps are more popular than the mobile web, this information is important for understanding your users.

User-centric approach to mobile web design

3.   Optimizing the web experience on mobile devices will bring startups?

After researching users, startups will know what their users want, but you also need to consider what your startup can get from it. It may be necessary to adjust components of the experience to handle conflicts between users and businesses.

User experience is essential, but it’s not good if it doesn’t drive business results. Compromise with users is also an important part.

Don’t forget that creating a lot of complex features early in the product lifecycle can be a drawback. Prioritizing needs also means keeping ideas for later releases. An MVP can definitely be better than an overly complicated product.

4.   Consider the mobile design

There comes a time when startups need to talk about mobile-specific design. Are you planning to integrate your mobile service with your existing service? If yes, will you use responsive design or adaptive design?

Those factors will depend on the context. Example: Context in which the mobile device will be used. If users access the mobile web from their desks, that’s great, but that’s not the majority. They will try to use cell phones in the supermarket, on the way to work, in the coffee shop, and in many other places we can think of.

That means startups have to find ways to reduce distractions and make it easier for users to focus on what they’re doing.

Josh Clark – Author of Tapworthy – Great iPhone App Designer gave three reasons for users to visit the mobile web:

●     Micro-Tasks: When users interact with their device for short periods of time but act very quickly.

●     Local: When users want to know what’s going on around them.

●     Out of boredom: When the user has nothing better to do and is looking for entertainment or diversion.

Bearing in mind these categories can make it much easier to design according to user needs and focus on what sets the mobile experience apart from other access platforms.

5.   Review and refine

Sketch and prototype in early cycles. Make sure you test them with users, get feedback, and iterate on the cycle quickly. And don’t forget web design that adheres to W3C standards.

Then keep repeating the cycle. That’s why the mobile user-centric design process is cyclical, just like all other user-centric design processes…


The process provided by Tech Town above is the standard UCD (user-centered design) process, as suggested by Norman and Draper – The First UCD Designers.

The mobile web is not a new concept. What’s important here is that startups need to determine if their users need mobile web design, and then following the same user-centric design process as above will give startups a great opportunity. highest success. Of course, there are differences in how mobile behaves compared to others, make sure you handle those differences carefully and subtly, it will give you the best efficiency.

We hope that the information we provide will be useful to you.

Tech Town knows how to turn your web design ideas into reality. Please contact us to discuss your ideas.



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