Virtual reality (VR) can provide business and marketing professionals with a great tool to tell brand stories to engage and connect with customers. VR, on the other hand, has been slow to catch up in the B2B world because virtual reality is an expensive, inaccessible, and niche technology for the consumer market, but that will soon change. VR hardware is becoming more accessible, immersive technologies are increasingly common, plus advances in VR content creation, this shows the potential of VR to provide a viable route. to reach customers in interesting ways. This Tech Town article will dig deeper into the matter.

How VR presents itself in B2B marketing and sales

Immersion technology can help businesses stand out from the crowd in a competitive marketplace, streamline sales and marketing processes, and help their customers make informed purchasing decisions.

Try before you buy

Virtual reality provides a convenient way to showcase a product’s functionality by bringing customers into a virtual space where they can fully try the product in a multitude of different scenarios.

This provides a clear benefit to the sales process, as the customer can completely interrogate the product, literally getting to know the product inside and out, and before making any purchase decision. . Furthermore, the experience can be personalized to help address any specific questions a customer may have, and build a stronger and deeper connection with the product or service. .

Virtual trade show

With many businesses using trade shows to showcase their top products and services, the Covid pandemic has had a significant impact on their sales and marketing strategies, affecting the generation of leads and sales. Virtual reality can help with remote product demonstrations in a number of ways. Digital twins can be precisely manufactured, experienced and scrutinized by potential customers.

Additionally, virtual reality platforms can provide a space for sales teams to meet and interact with potential customers. While online teleconferencing platforms like Zoom have given us the opportunity to stay connected during the pandemic, social VR platforms bring virtual meetings from 2D to 3D. This can help the sales team connect with customers in a more realistic way, allowing them to absorb nonverbal body language.

Increase presence at real world trade shows

Above all, as real-world trade shows re-emerge post-Covid, location-based, VR experiences can help engage and inform potential customers. Having VR stations on show booths can help brands stand out from the crowd, as well as provide an effective tool to showcase the full range of other options in their range. Moreover, it can help convert leads into sales by providing instant personalized versions of products.

Engage with customers at an earlier stage of product development

Virtual reality not only provides sales and marketing teams with a virtual space to showcase new and existing products, it also gives customers the opportunity to preview products during research and development. develop. By testing virtual prototypes, brands can refine products to meet customer needs in a faster and more cost-effective way than relying on physical prototypes. This means that customers can not only make informed purchasing decisions at an earlier stage, but can also contribute positively to the development of products and services.

Improve customer service

Excellent customer service can help build strong and lasting relationships with customers. Virtual Reality can help develop customer loyalty by providing post-purchase support, from virtual user guides to hands-on training guides and personalized and interactive FAQs , VR can also be used to monitor user performance, helping to provide critical feedback for future product development.

Challenges for using VR in B2B

Despite the tangible benefits of using VR technology for B2B sales and marketing, there are barriers to adoption. Consists of:

Accessibility

To be able to access VR content, specific hardware is required. Headsets and controllers, such as the Oculus Quest or HTC Vive, are essential tools for blocking the real world and experiencing and interacting with virtual content. For marketers, this is a barrier to reaching potential customers – especially on a mass scale.

As VR hardware becomes more widely available, it is becoming more and more attractive to adopt VR to connect with B2B customers. This goes hand in hand with the fact that due to the Covid pandemic, sales and marketing teams need to innovate and explore new options to capture leads.

Ability to pay

Amazing VR experiences for B2B marketing and sales based on a combination of cutting-edge technology with realistic and engaging content. This is likely to require a significant up-front investment of both time and money, making VR an unattractive option for a company’s senior management team, especially when there is no What guarantees a return on their investment?

But businesses that are adopting VR across a range of critical functions are realizing the tangible benefits of immersive technologies. VR is becoming more affordable, thanks to lower hardware costs, with the advent of high-quality yet affordable toolkits, such as Oculus Quest, along with great available platforms for low-cost options for content creation. Furthermore, VR is easily scalable, which can be a cost-effective way to deploy supporting content to global sales teams.

Poor quality VR content

Over the past few years, VR has been a victim of hype itself, with brands creating low-standard experiences that are unfit for purpose and counterproductive to their business and marketing strategies. surname. This reinforces the perception that VR is a gimmick in advertising, not a high-impact tool. Marketers are constantly looking for ways to make their brands stand out from the crowd and create memorable connections with customers – and the adoption of new technology can do just that. Virtual reality can help achieve this, but to really have an impact, technology should be the driving force behind telling compelling product or brand stories, not the technology itself that will help marketing. effective.

The future of B2B will be more virtual

The Covid pandemic has significantly disrupted many of the ways we work in the short term, as well as potentially accelerating long-term trends. This has posed significant challenges for B2B sales and marketing teams, where connecting with customers in meaningful ways is critical to the continued success of brands.

Virtual reality has the potential to deliver a mind-blowing visual experience that’s great for attracting attention. But the power of virtual reality for marketing and sales lies in its ability to tell compelling brand stories and connect with customers in meaningful ways.

While adoption in the B2B world has been slow so far, VR adoption may just be the key to building strong long-term sales and marketing strategies to address the challenges. this both now and in the future.

Hopefully the information Tech Town brings above will be useful for businesses. If your business is looking for a reputable AR VR application development company, a team of highly qualified engineers with reasonable costs, Tech Town is confident to become the right choice for your business.

Tech Town is a technology company from Vietnam, with representative offices in the United States, Japan, Canada, the Netherlands,… We provide AR & VR application development services for businesses, optimize content delivery with immersive technologies, enhance the performance of decentralized systems, enhance customer experience, and delight next-generation users. In more than 4 years of operation, Tech Town has become a reputable technology partner trusted by startups and enterprises from many countries around the world such as the US, Canada, the Netherlands, Japan, the UK and other countries. other developers.

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