In this age of technology and digital transformation, UX design is an easily heard term. However, this abbreviated term has frequently been used incorrectly and caused confusion among product developers, designers, and businesses themselves. In this article, let’s take a closer look at UX design with Tech Town as well as the UX design process for high efficiency.

What is UX Design?

UX (User Experience) is the user experience, is the way a user feels about a particular software product, be it computer software, a website or an application. 

UX designers are called UX Designers, their job is to research and evaluate the user’s habits of using the product, the perception of the software. Use and feel here can be taken for example, convenience, ease of use, fast download speed…

The role of UX design

UX design aims to serve the user’s experience needs, putting the user at the center to design software products. 

In the current digital age, website and application technologies are developing more and more strongly, software that owns more modern technology, more complex features and has higher interoperability will certainly bring success to the business. To own such software, there must be a user experience design. 

In addition, nowadays, there are many browsers and various devices accessing the internet. We need to recognize that the approach of the software is very important in dominating the competition. Therefore, the research and design of UX is a way to make the software more accessible to users, easy to interact with and attract users to stick around longer/or recommend to others if your user experience they are really good.

What projects will need UX design?

Complex projects

Investing in UX design for simple projects like a static website is probably too much. However, for complex software development projects with multi-features, rich in interaction, UX design is absolutely necessary. 

Complex software is created to meet the complex needs of users, it possesses advanced features and needs to be designed to be user-friendly, pleasant and efficient to use.

Startup projects

UX design is very important for startup software products. Creating a solid user experience in the early versions of the software will make it stand out more, attracting the attention and appreciation of the user’s brand.

Small budget project

Small and medium-sized businesses often prioritize product development with a small budget for the purpose of saving. What’s featured in small budget projects is fast product launch times and customer experience perfection in the launch phase. However, many businesses really want to benefit from UX design, but not many small and medium companies invest resources in UX design to serve the product launch.

Long term projects

According to simple logic, long projects need regular survey and research on user experience and feedback, thereby creating a complete software product gradually in stages, satisfying the needs of customers. meet the deepest user experience needs and achieve project success.

UX design process

The UX design process is divided into stages, and each stage plays an important role in creating a complete software product. The process that Tech Town brings below is just the basic steps, there will be changes depending on the nature of the product.

1.   Discover

The beginning of a UX design process begins with a thorough investigation of the user’s problem, preferences, and desires. 

This can be done using various research methods such as website views, competitor analysis and stakeholder interviews. Chatting with project stakeholders helps answer important questions like what the product’s purpose is, helps define success metrics, and builds user personas. Talking to users in the early stages is quite useful to define the motivation, goals, and important tasks of a development project.

2.   Analysis

Focus on analyzing the data collected during mining and turning it into useful insights. Additional research methods for the analysis phase include: mapping the journey, identifying obstacles, and generating properties that are representative of key user groups. 

It is important to collect and use data appropriately, minimizing the tendency to make relevant design decisions instead of searching for data to prove a point. 

• Design

The early design phase usually focuses on quick sketches and the rapid discovery of many ideas. Once the complex task becomes clear, the sketches are turned into wireframes. The next job is to build a prototype from refined ideas, which can allow user testing to help verify and validate design decisions. 

The goal of the prototype is not to create a perfect solution but to gather more user insights by presenting the early stage idea in a tangible form. 

• Deployment

While the designs may have been refined and ready to be delivered to the developers, it is important that the designers continue to be involved in the development process to ensure high quality, end result. end of the product and make appropriate changes if other requirements emerge. 

• Measure

After the above stages, the design of the product will be put into operation and the UX Designer’s work continues in the Measurement stage. UX design must be closely monitored to catch errors, if any errors are found, it is necessary to find out the cause and take action immediately. 

Hopefully the information Tech Town brings above will help businesses get an overview of UX design. 

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